Goodbye Winter, Hello Spring

Monday, 5 March 2012

Keeping your little fashionista current!

Watching a new season unfold is always exciting and we're loving the colours and themes we're seeing in the spring/summer collections.
Trend forecasters WGSN were pretty spot-on with their early predictions. Head of Kidswear, Fiona Coleman, explains the Cinematic trend for SS12 childrenswear as - 'Hazy summer light captures nostalgic memories and informs vintage prints and textures in a palette of chilled pastels, saturated poolside brights and retro mid-tones’
With our SS12 collection right on trend, you can keep your mini style diva looking fresh and modern effortlessly and beautifully!
ZigZag Romper, £68

Palm Dress, £57

Bikini, £39

Indian Summer Beach Cover-up, £42

Heart Sunglasses, deep blue, £18


  1. We love your clothing and dreamy pictures. The models you use are beautiful, but some are too thin, particularly the main girl you seem to use the most with the crimped hair. She has the makings of a future fashion model for sure with her unsmiling face and anorexic look, but the jutting hip bones are disturbing on someone so young. This is talked about a bit on moms clothing boards because her thinness combined with the blank, aloof, and sometimes unhappy expressions don't go over as well as the sweet faces of many of your other models. It would be nice to see more average and even chunkier girls as well.

  2. Thank you so much for your comments.

    It is really valuable for us to get feedback and comments from customers and

    The model you refer to is a great friend of the designers' children which is why we have used her in this shoot and in previous seasons. She is far from anorexic but is a keen gymnast which is possibly why she appears angular.

    As you rightly say, our style aims to be romantic and dreamy which is why the girls at times appear serious. We are pleased that you liked some of the other models.

    We aim at all times to preserve a sense of fun and family on the shoots which is why we predominantly use our own children and their friends in order to avoid too considered or corporate a feel.


We love to hear from you... drop us a line...