Inspired by the beauty of nature from the shapes, corals and colours
of the sea to tiny wild flower strewn woodland walks, this season we hope we
have created a collection that is both beautiful and wearable for girls of all
ages. We asked Sophie to tell us a little bit more about the collection and the
inspirations behind it…
THE SEA
This summer the beautiful colours and shapes of the sea and all the
treasures it holds has inspired a large part of the collection. Beautiful
twisting coral, starfish, sea urchins and giant sea shells, foaming waves, soft
blues, sea greens and warm coral colours.
We have 2 prints inspired by the
theme; the sea urchin print in either coral or sea green, seen on the Maggie Dress and the Jellyfish dress with jellyfish print (which was taken from a fragment of vintage fabric) in warm tones of
mauve and brown.
We were also inspired by all the glorious summer activities of the sea
side with a wide collection of beachwear from cute bikini’s to cool cotton
cover ups and brightly coloured shorts, tops, and knits. We hope we have designed
a complete tool kit for sea bound children whether they be scrambling round
rock pools in Scotland, or splashing in the warm waters of the Mediterranean
this summer.
WILD FLOWERS AND WOODLAND
The English summer with its ever-changing hedgerow is an important theme
in this spring and summer. The thrill as the first fritilla’s appear followed
by primrose, tulips, narcissi, wild cherry blossom, bluebells, cow parsley and
wild roses entwined on the side of the road. Woodland walks and adventures. tree
houses, indoors brought outdoors, building camps in the garden for imaginative
play and make believe.
We have three floral prints this season. The Dahlia print, seen on the Breakfast Dress in soft grey
with hints of yellow or muted mauves and blues brings to mind the softer dew
soaked misty and romantic spring days when the sun isn’t shining but the
bruised clouds bring a softness to the sky. The tulip print, seen on the Maddie Skirt is a bright and
modern floral print with a hint of a 50’s feel to it and the summer flower
print, seen on the Poppy Dress is an utterly pretty and traditional floral print that looks fresh and
innocent.
1950’s
Some of our pieces have been inspired by the 1950’s and vintage finds.
Pretty cotton print dresses, which are feminine and nostalgic.
Slim waists,
full skirts…think Mad Men without the fags, alcohol and affairs!
The ice cream girl, the fab dress and the lampshade dress all have a hint of the 1050’s in
their design.
TOMBOYS
Playsuits have been such a great new fashion trend for girls enabling
them to run, skip jump and cartwheel.
For Spring Summer ‘13 we have increased
the number of playsuits in the collection as well as the number of shorts and
T’s and cute little jumpers in order to appeal to tomboys and sporty girls.
Outdoor
adventures, scrapes, sports and above all good healthy fun are an important
aspect of the collection.
TROPICAL
For Spring Summer 2013 tropical is topical. Flamingo jumpers and
florescent pink, hot sultry days, Palm Springs and all things kitsch.
Mustique
in the 70’s – think Basil’s Bar, Princess Margaret and Mick Jagger.
This summer we wanted to make sure that we had a fabulous collection of partywear for little girls to twirl and dance.
From the luxurious silk cotton FAB Dress (named
after the brightly coloured ice lolly) to the pretty sea foam lace and net dress and the more casual School’s Out, our party dresses are truly fabulous.